popularly known as ‘宜康’ (pronounced as ‘yí kang’) in Mandarin, is the
largest grocery retail franchise chain in Singapore. iEcon is a
customer-oriented niche grocery store chain which offers essential
products and services for the convenience of consumers in a localised
the leading grocery retail franchise chain in Singapore, iEcon has been
a key driver behind the modernisation of small grocery retail outlets,
and is a significant player in the grocery retail franchising business.
a unique concept in grocery store retailing, our iEcon stores are
strategically located near homes to conveniently serve neighborhood
communities by providing customers with value-added services in
addition to daily household essentials and groceries.
proven and unique franchise business model rewards the entrepreneurial
spirit of the owner-operator franchisees and leverages on HANWELL’s
well-established supply chain, management information systems,
operation expertise, logistics, advertising and promotion support as
well as its strong brand equity to stay ahead of growing competition in
the retail market.
HANWELL HOLDINGS LIMITED, the franchisor of iEcon, is a diversified
group listed on the main board of the Singapore Exchange. It was renamed from PSC Corporation Ltd in April 2012 to reflect the Company's diversified business strategies and portfolios and its corporate profile.