iEcon, popularly known as ‘宜康’ (pronounced as ‘yí kang’) in Mandarin, is the largest grocery retail franchise chain in Singapore. iEcon is a customer-oriented niche grocery store chain which offers essential products and services for the convenience of consumers in a localised territory.

As the leading grocery retail franchise chain in Singapore, iEcon has been a key driver behind the modernisation of small grocery retail outlets, and is a significant player in the grocery retail franchising business.

With a unique concept in grocery store retailing, our iEcon stores are strategically located near homes to conveniently serve neighborhood communities by providing customers with value-added services in addition to daily household essentials and groceries.

iEcon’s proven and unique franchise business model rewards the entrepreneurial spirit of the owner-operator franchisees and leverages on HANWELL’s well-established supply chain, management information systems, operation expertise, logistics, advertising and promotion support as well as its strong brand equity to stay ahead of growing competition in the retail market.

HANWELL HOLDINGS LIMITED, the franchisor of iEcon, is a diversified group listed on the main board of the Singapore Exchange. It was renamed from PSC Corporation Ltd in April 2012 to reflect the Company's diversified business strategies and portfolios and its corporate profile.